Digitalead.com is run by Digitalead LTD in the United Kingdom.
What data we collect
The personal data we collect from you includes:
- questions, queries or feedback you leave, including your email address if you contact Digitalead.com
- your postcode and address if you use a contact form that includes a postcode or address lookup function
- your email address and subscription preferences when you sign up to our email alerts or use a contact form along with you personal name, business name and phone number if you filled it in
- your Internet Protocol (IP) address, and details of which version of web browser you used
- information on how you use the site, using cookies and page tagging techniques
Where you provide your consent, we use Google Analytics cookies to collect information about how you use Digitalead.com. This includes IP addresses.
Google Analytics processes information about:
- the pages you visit
- how long you spend on each page
- how you got to the site
- what you click on while you’re visiting the site
We make sure you cannot be directly identified by Google Analytics data. We do this by using Google Analytics’ IP address anonymisation feature and by removing any other personal data from the titles or URLs of the pages you visit.
We will not combine analytics information with other data sets in a way that would directly identify who you are.
Why we need your data
We collect your personal data in order to:
- gather feedback to improve our services
- respond to any feedback you send us, if you’ve asked us to
- send email alerts to users who request them
- allow you to access services
- provide you with information about services
- monitor use of the site to identify security threats
- monitor the performance of the site to identify inefficiencies and JavaScript errors
We use the information we collect through Google Analytics to see how you use Digitalead.com and to see how well the site performs on your device.
We do this to help:
- make sure Digitalead.com is meeting the needs of its users
- make improvements to Digitalead.com
- make performance improvements, for example improving page load time and data usage
Our legal basis for processing your data
The legal basis for processing personal data in relation to site security is our legitimate interests, and the legitimate interests of our users, in ensuring the security and integrity of Digitalead.com
The legal basis for processing data collected with Google Analytics and Digitalead.com is your consent.
The legal basis for processing all other personal data is that it’s necessary:
- to perform a task in the customer or prospect interest
- in the exercise of our functions as a digital agency
What we do with your data
The data we primary collect will not be shared with other entities than Digitalead Ltd.
We will share your data if we are required to do so by law – for example, by court order, or to prevent fraud or other crime.
The data we collect with Google Analytics cookies is transferred and stored with Google where we analyse it with Google Analytics software (Universal Analytics). We do not allow Google to use or share this data for their own purposes.
We will not:
- sell or rent your data to third parties
- share your data with third parties for marketing purposes
How long we keep your data
We will only retain your personal data for as long as it is needed for the purposes set out in this document or for as long as the law requires us to.
We will:
- keep your email data until you unsubscribe in case you subscribed
- keep your feedback data for 2 years
- delete access log data which contain your IP address after 120 days
Children’s privacy protection
Our services are not designed for, or intentionally targeted at, children 13 years of age or younger. We do not intentionally collect or maintain data about anyone under the age of 13.
Where your data is processed and stored
We design, build and run our systems to make sure that your data is as safe as possible at all stages, both while it’s processed and when it’s stored if that’s the case.
Data collected by Google Analytics will not be transferred outside of the Google system.
How we protect your data and keep it secure
We are committed to doing all that we can to keep your data secure. We have set up systems and processes to prevent unauthorised access or disclosure of your data – for example, we protect your data using varying levels of encryption.
We also make sure that any third parties that we deal with keep all personal data they process on our behalf secure.
Your rights
You have the right to request:
- information about how your personal data is processed
- a copy of that personal data
- that anything inaccurate in your personal data is corrected immediately
You can also:
- raise an objection about how your personal data is processed
- request that your personal data is erased if there is no longer a justification for it
- ask that the processing of your personal data is restricted in certain circumstances
If you have any of these requests, get in contact with us.
Links to other websites
Digitalead.com contains links to other websites.
This privacy notice only applies to Digitalead.com, and does not cover other services and transactions that we link to.
Following a link to another website
If you go to another website from this one, read the privacy policy on that website to find out what it does with your information.
Following a link to Digitalead.com from another website
If you come to Digitalead.com from another website, we may receive personal information from the other website. You should read the privacy policy of the website you came from to find out more about this.
Contact us or make a complaint
Contact us if you:
- have a question about anything in this privacy notice
- think that your personal data has been misused or mishandled
Changes to this policy
We may change this privacy policy. In that case, the ‘last updated’ date at the bottom of this page will also change. Any changes to this privacy policy will apply to you and your data immediately.
If these changes affect how your personal data is processed, we will take reasonable steps to let you know.
Last updated 10 January 2023
