Google Adwords: Pay-per-click Online Campaign

According to data from the Office for National Statistics, online sales increased by 21.3% during 2016 and should reach 30% by 2017's second half. UK shoppers spent £1bn a week online in March 2017, 19.5% more than they did in the same month last year.

And now the most important fact: searches on Google are more than 4 billions per day and ads on Google reach more than 80% of the total coverage on the internet.

Through Google you can use sophisticated targeting tools, which are essential for maximizing ROI or the result of your advertisement. Your company's advertising can be fine-tuned by defining several target audience identification channels.

For example, ads are shown only to those who reside in a certain region or use mobile devices or speak a particular language or access the internet only at a certain time or day and much more...

The most important work of Google is to present the most relevant and accurate results replying to the user's search query. This ensures that your ad appears whenever someone searches for services or products that your company offers.

Each ad is associated with one or more keywords defined according to your business and target audience to give your ads precise and extremely relevance

Can you control every cent invested in other forms of advertising?

With AdWords, Every aspect of your marketing campaign is measurable. In fact you can control the number of clicks, number of impressions, clickthrough rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost-per-acquisition (CPA) and much more. It is very easy to measure the return on investment (ROI) and understand how to improve your ads performances.