Five Amazing Reasons Why To Use Google AdWords
What is Google AdWords
Google AdWords or Google Ads is a type of paid or pay-per-click (PPC) advertising by Google and the way it works is very simple: People use keywords (or search terms) to search for specific products and services on Google.
If the keyword you set up in your ad campaign matches the one that was searched on Google, then your paid ad appears alongside or above Google’s organic search results.
When people click on your ad, they go to your website, where they can buy your products, check out a particular promotion or simply visit your homepage.
This type of paid advertising is probably the most direct and most effective of all online channels to commercialize your business. Using Google AdWords has many benefits and in this article I will mention the most important five. In a nutshell,
why should I use Google Adwords to advertise my business online?
Before reading on, I want to remind you that to enjoy the functionalities of Google Adwords you need to have a website.
If you still don’t have Google Ads campaign for your business, contact our professionals to start advertising your business on Google and the Internet.
If you want to jump between sections, here is a quick menu for this article:
- Measure your ROI with a Google Ads Campaign
- Define your Budget with Google Adwords
- Prioritization and Relevancy with a Google Campaign
- Define your target easily with Google Ads
- Remarketing with Google Adwords
Outstanding reason number 1: Google AdWords campaings are measurable
Advertising with classic paper media such as flyers and newspapers is the most common method but have you ever stopped to think about how to measure the result?
With Google AdWords, every aspect of your marketing campaign is measurable. Among the other variables, you can find out:
- the number of clicks, number of impressions, click-through rate (CTR) that is, in percentage, how many clicks did I receive per ad’s impressions?
- The number of conversions and the conversion rate, for example:
- Did I sell after the click?
- How many people did buy?
- cost per click (CPC), cost per acquisition (CPA), etc.
With this information it is very easy to measure the return on investment (ROI).
Having a dedicated team on a regular basis to optimize your campaigns, keywords and ad groups will ensure your metrics improve over time.
Surprising reason number 2: You can measure the effective cost of your ads
One of the main benefits of Google AdWords “is that it is extremely profitable. You only pay when someone clicks on your ad (ie, you pay per click) so that you can determine exactly how much you want to spend for each click.
But the most important thing is that those who clicks is really interested in the ad.
Now, have you ever wondered how many times you invested in flyers that were later thrown away by people who weren’t interested?
How many times have you received an advertisement that wasn’t of interest to you and you didn’t even look at it and throw it away?
This generates a waste even for the environment.
With Google Adwords, you can set your budget at £5, £100 or £500 per day, the options are limitless.
Most importantly, if you are working with qualified professionals, the performance of the campaign will be optimized in such a way that the cost per click will gradually decrease over time.
This means that you will be able to to see an increase in traffic, without increasing your costs!
Awesome Reason #3: Maximum Relevancy
Google’s job is to return the most relevant and accurate results in response to a user’s search query.
Advertisers who have large marketing budgets may not necessarily get the best search page positions or rankings. Why?
Every time a search term or keyword is entered into Google’s search engine, an ad auction takes place. This ad auction determines the order in which the most relevant ads will be arranged on the search results page.
For example, if you are bidding £3 for the keyword “Pizza place near you” and your competitor is bidding £6 for the same keyword, your competitor’s ad will not necessarily rank above yours.
Google takes into account several factors when determining Ad Rank. If your AdWords campaigns generally have a higher click-through rate than your competitor, then your ad is more likely to be clicked on and therefore your ad will be placed above the competitor.
Likewise, Google takes into account both your website and the page you are driving paid traffic to (the landing page).
If your website page quality is more relevant than your competitor’s one, then the user experience will be higher for your ad than your competitor’s, and therefore your ad will be placed on top of the list paying less for the bid.
This ad auction ensures that only the most relevant ads are presented to the user, setting equality for all advertisers. Therefore it is very important to curate the content of your website pages as well.
Outstanding Reason #4: Highly Targeted
Sophisticated targeting tools are essential to maximizing ROI with search marketing, Google AdWords tools “are quite sophisticated and provide functionality such as:
Geo-targeting
Google AdWords allows you to target specific geographic locations for each campaign and in fact you can select the locations where your ad can be shown.
You can choose locations such as entire countries, areas within a country, cities, territories or even a radius around a location.
Most importantly, AdWords lets you target people looking for a page even if they may not be physically located in your target location but with interest in that location.
Mobile Targeting
Advanced campaigns allow advertisers to target mobile device users. This is especially important because the consumption of information and search queries through mobile devices (cell phones and tablets) is growing exponentially every year.
At the same time, devices are rapidly evolving with a growing list of Google-integrated features.
Device individuation is especially important for advertisers who want to customize their ad text to attract customers’ attention when they are viewing their ad on a mobile device as the way the ad is displayed changes depending on the device’s screen.
Language Targeting
It is very important when you want to reach customers who speak a different language than the one spoken in a certain geographic area. If you are looking to advertise in a geographic area that resides abroad.
Tagging Destination URLs
Tagging destination URLs for tracking analysis must be performed manually with other advertise tools; however, this process is automatic with AdWords and allows your campaigns to be connected with Google Analytics to completely track paid traffic to your site.
Sensational reason number 5: Remarketing
Essentially, when you don’t want to let your prospect go away!
Google remarketing has a huge advantage for advertisers who want to recapture their audience’s attention elsewhere.
Google remarketing actually allows you to show your ad again on a different website after the user who clicked on your ad has left your web domain.
Remarketing allows advertisers to follow users by re-showing ads across Google’s large network and partners’ websites on the Google Display Network. The best way to ensure these ads are targeted correctly is to build a list of remarketing ads in Google AdWords.
For example, you can create a retargeting list for one of your most popular product categories. AdWords saves all the visitors who clicked on ads on that list and build an AdWords campaign with a specific message that should only be shown to people on that list.
As you can expect this can be powerful if we think that you can get back on your website customers that left abandoned baskets or that need to consume more time or information to buy your product.
For more information about retargeting, remarketing or Google AdWords, please feel free to contact us today and start advertising your business on Google now! Check out our Google Adwords advertising plans to have an idea.
Do you want to improve the way you communicate with your customers over the Internet and build lasting relationships?
We don’t just create or sell websites and advertising campaigns, but together with you, we design the right path to success.
Contact us now or check out our Digital Marketing Services whether you need a website development service or an ecommerce development service or a digital marketing campaign we can listen to you and propose the right tools.
To finalize this article, we want to share with you two additional resources to understand Google Adwords, Wikipedia and the one of the official articles from Google.
